Why Should Your Business Invest in Mobile App Development?

The rapidly changing digital environment has created an ecosystem in which businesses must maintain an adaptive strategy in order to engage with potential customers. The new digital environment in which businesses operate is defined by smartphone interaction — Deloitte data reveals that 90 percent of consumers own a smartphone, with a further 40 percent of consumers using their smartphone to pay for goods or services.

Mobile apps are becoming as ubiquitous as smartphones themselves. International industry leaders to businesses of all scales are now creating and deploying mobile apps in order to leverage changing consumer trends and generate higher levels of engagement. 

Is developing a mobile app the right choice for your business, though? 

Mobile Apps Drive Customer Engagement

Providing your target demographic with a mobile app solution delivers a consistent user experience. Mobile apps provide a broad spectrum of opportunities to enhance customer engagement, such as push notifications, reward and retention programs, increased accessibility, and convenience. 

Deloitte global mobile consumer data indicates that nearly 30 percent of smartphone users access their smartphone more than 50 times daily — creating a dedicated app that your target demographic can access at any time ensures that prospective customers are able to access and interact with your brand at any time, from anywhere.

Mobile App Solutions are Highly Scalable

Scalability is a key element of any successful business venture. The dynamic and often modular nature of purpose-built business apps allows businesses to develop an app solution that will grow alongside their business.

Uber, for example, launched with a minimal selection of features within the Uber app and scaled the technology that drives it alongside the business itself. Within the first four years of launch Uber experienced a 400 percent growth rate — the scalable nature of the Uber app allowed the Uber dev team to deliver essential features as needed, instead of developing and integrating them at a higher expense from the start.

Mobile Apps Capture Detailed Customer Insights

Big data is the key driver of big business. Smartphone apps provide your business with the opportunity to capture information on user purchasing patterns and behavior. By focusing on the rich real-time data provided by a dedicated mobile app, your business can deliver user-oriented solutions and leverage predictive marketing strategies that accelerate growth and profitability. 

Mobile Apps Deliver Increased Revenue 

Dedicated mobile apps provide a new source of revenue for any business. In-app payments are a powerful method of generating new income streams — the iOS App Store alone generated over $50 billion USD in profit in 2019. 

Consumers make twice as many purchases via mobile apps than on traditional online stores, and are 33 percent more likely to purchase additional products or services from a business that offers a dedicated mobile app. 

Mobile Apps Provide Unique Direct Marketing Opportunities 

The engagement opportunities offered by mobile apps present businesses with a unique opportunity to circumvent some aspects of the costly marketing industry and engage with customers directly. By collecting individualized user behavior data, a mobile app can provide your business with the ability to deliver personalized marketing offers to customers, increasing retention and brand loyalty.

Ultimately, developing a mobile app allows businesses to unlock the potential of their customer base and access a broader consumer segment, improving customer engagement, insight, and profitability.